Aug 8

Working asynchronously can boost creativity and reduce inequality in the workplace

It’s a common misconception that working synchronously is better for creativity.
Asynchronous teamwork, where team members contribute to a joint outcome but work completely separately, is rapidly growing with the rise of remote work and flexible schedules.
While synchronous teamwork can encourage idea generation (especially One-on-One-In-Person-brainstorming), this method ignores the variation in team members' social status, which can inhibit women and marginalized people's expression of new or risky ideas.
To investigate further, a recent study looked specifically at the effect of asynchronous versus synchronous teamwork on men and women's performance in a creative task.
The study found that women's performances were rated 17% higher when they recorded asynchronously, driven by increased creativity.

Asynchronicity restructuring of some tasks can be an effective solution to inequality in creative teams and have a powerful impact on the root causes of workplace inequality.
Ready to change and async your team work?
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